Thank you for visiting.  If you are responsible for the
financial performance of your store, then you have come
to the right place. Brian Christy can help you generate
double-digit increases.

Learn how one of his clients went from despair to delight
as their store topped a 33% increase in store sales
within a 3 month period with a brand new WALMART
SUPER CENTER right across the street!
Brian is the founder and CEO of :ruvela:, a retail design and
implementation firm who assists both national and international
retailers.  He can make your store's cash register ring.  He's
been involved in hundreds of retail design and implementation
projects, and believe it, whether you are considering opening a
new store, remodeling and/or expanding your existing store,
don't make a move without getting his input - he can save you
thousands and make you even more!
"The conceptual quality of your initial design exceeded my
expectations."
Jon Davis
Star Lumber
ATTENTION: Independent Home Centers, Hardware Stores, and Pro
Lumber Yards!
Are you getting the most out of your store?  No need to fear the
"yellow smiley face" or the "orange box".  Let's put your
outstanding service and product knowledge in the spotlight.  But
first, make sure you have reviewed these top three uh-oh's when
it comes to your selling floor:
  1. Cleanliness - OK, seems obvious and it is but is the store as
    clean as it should be.  This means not only free of dirt but
    also free of clutter.  Don't let vendor displays take over your
    store.  They can cramp your aisle ways and make your
    customer feel closed- in or worse, unwilling to explore that
    aisle.
  2. Lighting.  When did you last re-lamp your store.  Have you
    had your candlepower measured?  Do you have all of the
    required lighting you need - General lighting, Task lighting
    and Accent lighting?  Don't make your customer squint to
    view your product.  Studies show that we need 3 times the
    amount of light to see at age 60 then we did at age 23.
  3. Store Layout.  Make sure your store layout is maximizing
    your floor space without creating dead zones and bowling
    alleys.  As a general rule, avoid an aisle way longer than 30
    feet and taller than 60" on both sides.  That's the bowling
    alley that deters your customers.
"...you are to be congratulated for a job exceptionally well
done."
Ron Andersen
Distribution America
"Our store is absolutely beautiful and it is performing better
than ever.  I couldn't be happier!.  It has been a pleasure
working with you."
Frank Banarski
Frank's Shop Rite
"We are very pleased with the positive comments coming
from both our new and old customers about the bold
changes made inside (our store)...we are very pleased with
your service on this first project and we look forward to
working with you in the future"
John Humphreys
Home Lumber and Supply
Click here to receive Brian's Top Ten ways to
Improve your store's selling environment
Here is what some of Brian's Clients have said:
Contact Info:

107 N. Bridge St.
PO Box 172
Linden, Michigan  48451
Phone: 810-458-4197
Fax: 810-458-4198

brian@brianchristy.com